Pride House Tokyo

Join the Pride House Tokyo Consortium 

S.C.P. Japan is a member of the Pride House Tokyo consortium, which was established to take advantage of the opportunities available during the Tokyo 2020 Olympic and Paralympic Games. 

Pride House Tokyo provides a variety of diversity-related events and content based on the Pride House Tokyo Legacy, a permanent LGBTQ+ comprehensive center that disseminates information and creates a safe place for sexual minorities including LGBTQ+. Currently (as of April 2023), the consortium consists of 31 NPOs/individuals, 27 corporations, and 19 embassies, divided into 8 teams for various cross-sectoral collaborations.


S.C.P. Japan works as the planning and management organization for the Athletes’ Messages Team, one of the eight teams in the Pride House Tokyo.The Athletes’ Messages Team is engaged in a wide range of activities with the organizations participating in a consortium, from the fo

①Create an LGBTQ+ inclusive sports environment where no one is excluded.
②Utilize the power of sports and athletes to create an LGBTQ+ inclusive society where no one is excluded.

Initiatives taken by the Athletes’ Messages Team

Athlete’s Message Video

Athletes Message Movie 2021 “Make Japan a place where everyone can enjoy sports”

Production of Guidebooks on Sports and LGBTQ+

*S.C.P. Japan was mainly involved in the production of 2) and 3).

Survey on LGBTQ+ Youth Experiences in Physical Education

From November 9 to December 11, 2022, we surveyed 838 college-aged students between the ages of 18 and 29. We found that for LGBTQ+ youth, the school athletic field is a difficult place for them to be themselves and feel positive. This was found comparing the experiences of LGBTQ+ and cisgender-heterosexual groups in physical education classes.

Click here for the details of the survey results:

Outreach Activities through Sports Games

We utilize the venues of sports games and competitions to hold pride matches and set up booths to disseminate information about gender and sexual diversity including LGBTQ+.

<Examples of Implemetation in 2021>

  • June 19, 2021 Nadeshiko League Division 1 SFIDA SETAGAYA FC Home Game
  • June 27, 2021 Kyushu Women’s Soccer League Division 2 VIAMATERRAS MIYAZAKI Home Game
  • November 6, 2021 Nojima Stella Kanagawa Sagamihara Home Game 
  • November 7, 2021  J. LEAGUE Division 2 TOKYO VERDY Home Game
  • November 20, 2021 WE LEAGUE Nippon TV Tokyo Verdy Beleza Home Game

<Examples of Implemetation in 2022>

  • May 29, 2022  Corporate Ekiden 2022 Tokyo Tournament 
  • June 6, 2022 Kirin Challenge Cup Football Japan Men’s National Team Match
  • June 19, 2022 Yamato Sylphid Home Game Pride Match 
  • July 2, 2022 Lipovitan D Challenge Cup 2022 Rugby Men’s Japan National Team Match
  • September 25, 2022 Swimming Day 2022 Kochi (booth setup)
  • October 1, 2022 WE LEAGUE Cup final game (booth setup)
  • October 16, 2022 Tokyo Legacy Half Marathon 2023 (booth setup)
  • October 16, 2022 Thank you Tokyo! Festival and Ceremony hosted by IOC (booth setup and a talk show)
  • November 4, 2022 Seminar on Fair and Equitable Eligibility Criteria for ALL athletes

<Examples of Implemetation in 2023>

  • March 5, 2023 Tokyo Marathon 2023 (booth setup and a talk show)

LGBTQ+ Training for Sports-related Organizations

In order to transform the sports world into an LGBTQ+ inclusive organizational culture, we provide LGBTQ+ training to sports-related organizations.

<Examples of Implemetation in 2023>

  • Japanese Olympic Committee
  • NPO JCamp
  • Japan Swimming Federation
  • Japan Softball Association
  • Japan Rugby Football Union

Developing Ally Athletes

In 2022, we started the project to develop “Ally Athlete ” who understand LGBTQ+ issues and take actions together. Athletes participating in this project attend a total of three training sessions provided by Pride House Tokyo. Here they learn the proper basic knowledge about LGBTQ+ issues and how to communicate effectively through the media (as of May 2022, 22 athletes completed the training).

Current/former top athletes, including Olympians and Paralympians, completed training and participated in various activities with Pride House Tokyo as Ally Athletes. 

Ally Athlete Message Movie 2023 (Japanese)

Ally Athlete Website (Japanese)

For the projects marked with * (★), we have received an 80% grant from the Nippon Foundation (from April 2022 to March 2024) to undertake these initiatives.

If you’re interested in getting involved with the Athletes’ Messages team as a volunteer or intern, click the button below to contact us.